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Does the copywriter have his or her own site? Any copywriter that wishes to write web copy has to have a website that houses their bio, their resume Dave Winfield Jersey , some samples and whatever else they feel the need to share. If the writer doesn’t have a web site, how can they say they can help you with the one you are wanting to put up? Pay attention to the copy used on this site also. If you discover lots of grammar and spelling errors Tony Gwynn Jersey , this is a bad sign.
Do you react favorably while you read the copy on the writer’s web site? This goes beyond the simple finding of grammar mistakes. Does the copy make you experience any sort of emotional reaction? Does it make you like the the writer? Does it make you feel like you want to find out more about the writer and go on reading? Does the web site copy make you feel like you need to hire the writer right away? Does it make you want to run away? Does the copy cause you to be angry? These are all very important reactions and they require your attention.
Do some more inquiry on the writer. Search for reviews on unbiased web sites and forums. It’s very likely that the only reviews you are going to find on the writer’s site are going to be glowing. Do a search for the copywriter’s name to find out if any reviews or testimonials pop up in places that are not run or that cannot be controlled by the writer. These reviews demand your special attention. Ask the writer to furnish you with one or two references. Make sure that you follow up and actually get in contact with those references and ask for an honest opinion from them.
See to it that you spend at least a little time browsing the samples supplied by the writer. Ask for a few more samples than can be read on the writer’s site. This is especially important if the copywriter states he or she is an expert in a certain field. If the writing sounds like a regurgitated Wikipedia article, you need to find someone else.
There area lot of ways to find out whether or not a copywriter is worthy of hiring. It is important to do your homework and look beyond the writer him or herself for information regarding hisher reputation and character.
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