Can Your Small Business Afford Not to Have a Web Site? Posted by nick_niesen on October 28th Cheap Youth Nike Air Max , 2010
A few statistics from Statistics Canada to start us on our way-. In 2003, there were about 12 million households in Canada Cheap Mens Nike Air Max , and of those 8 million had regular access to the internet from work, home andor school. Around 60% of the total households had a computer and internet access at home.
Ok, so now we know how many households had access to the internet, but what were they using it for? Almost 90% used the internet for browsing, but more importantly for our discussion- 34% used the internet for purchasing goods and services, and by the way, thats almost double 1999 figures for purchasing goods and services on the internet.
And, according to Industry Canada, Canada captured only about 4% of global e-commerce in 2000. Now, numbers may not be my strong suit, so feel free to correct me if I聮m wrong, but doesn聮t that mean there was 180 billion dollars spent globally in ecommerce?
Let聮s look for a moment to the United States. www.tamingthebeast.net reports statistics and forecasts collected during December 2001聴157million online users forecast to spend $47.8 billion in online retail revenue in 2002. By 2006 Cheap Nike Air Max , the forecast is 210 million users spending $130 billion in retail revenue.
The numbers alone will probably convince many people to invest in a small business web site, particularly if they聮re in an industry where their target market isn聮t restricted to a purely local one.
But, you say, my business is just a little local shop. Why should I get a web site for my small business? What good will the internet do me? I聮ve heard that one before. In fact, the guy I聮ve heard it from most is David.
He聮s the guy with the auto shop in my article 聯I Don聮t Need a Business Plan聴Do I?聰 Long story short, his mother in law finally convinced him to write a business plan and his business is making some money, but in my opinion, it could do better with some marketing. I聮d really like to convince him to spend some marketing dollars (he聮s a little cheap sometimes) Cheap Air Max Canada , but so far, no dice. Anyway I digress.
Let聮s use David聮s business as an example. So, his business is in Saskatoon, a city with a population of just over 200,000 over five years of age and almost 90,000 households in 2001, according to Statistics Canada. Nearly every household has at least one vehicle in Saskatoon, so that means there are around 90 Cheap Air Max Shoes ,000 potential vehicle problems for David聮s shop.
Of course, not every vehicle is going to break down in a year, and David isn聮t going to get all of them to use his shop, but you get the idea. And mind you, some of them will break down more than once. A certain 1988 Jeep YJ comes to mind聟
In Saskatoon, 72.5% of households had access to the internet in 2003, so around 65,000 households had internet access. And that聮s not including the rural population surrounding Saskatoon who also have vehicles that need a mechanic from time to time. Now Cheap Youth Air Max , lets say David goes marketing-crazy and spends $2500 for his web site (which in my opinion is way too much money for a static small business web site).
But it does no good to have a web site if it isnt found. Statistically, when people enter a word or phrase into a search engine, they聮ll stop looking after the third page. That means, that in order for your web site to be positioned so people will actually click on it, it needs to be in the top 30 web sites for your particular key words or phrases.
So, lets assume that the $2500 David spent includes some good search engine optimization. His web site copywriter makes sure to research and find relevant keywords, and uses them well in his site.
She adds his site to small business directories, and does more of her seo magic Cheap Mens Air Max , and low and behold, three months in, David聮s site comes up #2 in a Google search for 聯auto repair Saskatoon聰. Now there are a potential 65,000 clients for David聮s business because they聮ll find it in a search engine.
If he only reaches .1% of those 65,000 (not 1%, but point 1%), he could have 65 new clients, and you know your bill is going to be more than 100 bucks every time you take your car to the shop Cheap Womens Air Max , but assuming just $100 for an average bill, he聮ll gross $6500, making that $2500 web site money well spent. I聮d be willing to bet he聮d make that much on maintenance alone, never mind repairs.
Now that I think about it, I聮ve never approached David about a web site from this angle. I think I might show him this article. He聮s a logical sort of guy, and it just might convince him to get one.
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