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Website owners often request the services of a web positioning firm after they realize that their websites are not achieving the desired results. It turns out that in many cases Dan Hamhuis Jersey Authentic , inherent programming issues, or the website architecture itself may keep optimization efforts from ever becoming 100% effective. Therefore, the best way to improve the indexability of a website is by involving positioning experts during the initial design phases. That is when certain aspects of a web design must be properly considered and nailed down to avoid costly web positioning efforts later on, or worse yet, to not make positioning an almost impossible task once the site has been published.


Once a website has been completed and published, obtaining a good ranking from an Internet search engine ?Google Matt Duchene Jersey Authentic , MSN Search or Yahoo- usually becomes one of the highest priorities. Oddly enough, during the conception, design and programming phases of a website ?in other words, during its creation- that same priority does not seem to be present in a developer's mind, nor is requested by a client when ordering the site. And even though a web developer, with very good intentions Ryan Johansen Jersey Authentic , may use the most advanced programming techniques and the most refined graphic designs, and a webmaster may also host the site on the most modern and sophisticated web servers, the website may experience problems at a later time when it fails to appear within the top search engine results. The reason for this is typically tied to the fact that the designer never took into consideration the most basic indexing aspects of a website and also ignored the fundamentals for web usability, accessibility and compatibility throughout the design process.


Interestingly, our consultants often run into this type of situations when clients come to us asking to improve the positioning of their websites. Sometimes, clients may even be struggling with the easiest of all scenarios. In other words Pekka Rinne Jersey Authentic , their website is failing to appear on a first page of results when very specific search terms, intimately related to their line of business, are used. In such cases, the website should almost automatically appear on the top results returned by a search engine. A solution to this type of problems may be as simple as teaching a client how to properly include a title on each of their pages, or could involve a more complex and expensive approach, especially if a website has already been published. In extreme cases Filip Forsberg Jersey Authentic , we find discontented clients that after having invested significant resources and money implementing a website, they realize that their site has a difficult time competing and obtaining the expected results.


Building 'search engine-ready? websites: born to compete


Are athletes born or made? It seems evident that the best athletes are those that have hereditarily received a privileged set of genes and after applying themselves through a rigorous and continuous training program are able to obtain the utmost from their natural physical abilities. Applying this concept to the implementation of websites, it has also become clear that by providing web positioning consulting services from the very beginning, that is, from the moment that the web design is conceived, we have the opportunity to ensure an end-result that is optimal and search engine-ready. By starting from a solid base Juuse Saros Jersey , the design will not only guarantee a high level of indexability for our website, but it will make possible later on to apply more refined techniques that will improve the positioning for those search terms that can deliver the best returns in each case.


Therefore, if your company is considering implementing a website at this time, and you are convinced that one of your objectives is to achieve good rankings later on, make sure you order a 'search engine-ready? implementation. To assist you in this endeavor, we offer the tips below as some guidelines that should be considered before embarking on a project to produce a 'search engine-ready? website.



1. Flash: should only be used when absolutely necessary

Those websites developed exclusively with Macromedia Flash technology are at a definite disadvantage compared to the more traditional Mikael Granlund Jersey , HTML-based sites when it comes to web positioning. If animations are not essential for your website, consider using Flash only in certain areas of a page. In most cases, you will find that the end result is pretty much the same as if the hat get displayed before accessing your home page.


2. Frames: perhaps no longer a very good idea


Frames were introduced years ago primarily to expedite the download of web pages and to facilitate the navigation. Today, their disadvantages far outweigh the original benefits. If your web is currently using frames Roman Josi Jersey , you will notice that the title is the same in all pages (corresponding to the frameset title), that the URL address is the same for the entire website, not allowing a user to add one of your pages to their list of favorites. Finally, you will notice that occasionally, your website registers visits to internal pages that a user may have seen outside their corresponding frame, possibly without navigation menus or company information. Frames Viktor Arvidsson Jersey , in general, pose a great challenge to the positioning of individual pages.


3. Beware of PHP programming elegance


A number of PHP-based websites have recently been emerging that unfortunately share most of the same disad