The Achilles tendon is the largest tendon in the human body and can withstand forces of 1 Tom Brady Patriots Jersey ,000 pounds or more. It also is the most frequently ruptured tendon, usually as a result of a sports injury. Both professional and weekend athletes may suffer from Achilles tendonitis, a common overuse injury and inflammation of the tendon.
Events that can cause Achilles tendonitis may include:
Hill running or stair climbing. Overuse, stemming from the natural lack of flexibility in the calf muscles. Rapidly increasing mileage or speed when walking, jogging Julian Edelman Patriots Jersey , or running. Starting up too quickly after a layoff in exercise or sports activity, without adequately stretching and warming up the foot. Trauma caused by sudden andor hard contraction of the calf muscles when putting out extra effort, such as in a sprint. Improper footwear andor a tendency toward overpronation. Achilles tendonitis often begins with mild pain after exercise or running that gradually worsens. Other symptoms include:
Recurring localized pain, sometimes severe, along the tendon during or a few hours after running. Morning tenderness about an inch and a half above the point where the Achilles tendon is attached to the heel bone. Sluggishness in your leg. Mild or severe swelling. Stiffness that generally diminishes as the tendon warms up with use.
Treatment normally includes:
A bandage specifically designed to restrict motion of the tendon. Taking nonsteroidal anti-inflammatory medication for a period of time. Note: Please consult your physician before taking any medication. Orthotics Authentic Jake Bailey Jersey , which are corrective shoe inserts designed to help support the muscle and relieve stress on the tendon. Both nonprescription orthoses (such as a heel pads or over-the-counter shoe inserts) and prescribed custom orthotics may be recommended depending on the length and severity of the problem. Rest and switching to exercises that do not stress the tendon (such as swimming). Stretching and exercises to strengthen the weak muscle group in front of the leg, calf, and the upward foot flexors, as well as massage and ultrasound. In extreme cases, surgery is performed to remove the fibrous tissue and repair any tears.
Total Views: 145Word Count: 323See All articles From Author Every dollar you discount is a dollar of pure profit you're giving away. Therefore Authentic Hjalte Froholdt Jersey , your efforts to remove discounts will be richly rewarded.
When buyers see list price, they expect discounts to follow. By changing the way you address the relationship between pricing and discounts, you can stop giving away heavy discounts and escape the commodity pricing pressures in your business.
Here are 4 simple techniques that you can use to wring every dollar you deserve out of your next sale.
Amplify the Pain
First, find and amplify your buyer's pain. Before any discussion of price, your buyer must be truly motivated to make a change. In other words Authentic Yodny Cajuste Jersey , make sure the buyer understands just how much it is costing them to NOT implement your solution.
The life insurance business has used this approach for years, because nobody wants to think about dying. The agent asks the prospective insured to think about all of the effects of being inadequately insured. Do you have enough money set aside right now to pay for a decent burial? How will the mortgage be paid next month? Who will pay for the children's college? These types of questions heighten the awareness of the buyer to the gravity of their decision, which increases the perceived value of the solution as well as creating a sense of urgency to make a positive decision.
But wait, you say, not all buying decisions are pain-oriented. Very true. Many of our buying decisions are tied to gain of some sort Authentic Damien Harris Jersey , whether financial, power, prestige, or comfort related. Still, these gain drivers can be made even more effective by bringing in the pain elements. All you need to do is consider the flip side with the prospect.
For instance Authentic Chase Winovich Jersey , if you are considering a new mattress on the basis of increased comfort, what will happen if you don't get the mattress? Will you, or do you now suffer from back or joint problems? Will you wake up tired, drag through your day, and be unproductive at work? Will you waste more time sleeping than you need to Authentic Joejuan Williams Jersey , because of lack of quality sleep time?
When you consider questions like these, the new mattress doesn't just become a luxury. Instead, it's a necessary tool that will cost you many productive hours at work and in your relationships if you fail to have it. With pain, we now have a motivated buyer with a sense of urgency.
Quantify the Problem
The next step for maximizing your selling price is to quantify the buyer's problem. Often the buyer will need a little help with this. Some things are easy to quantify. For example, what would it cost if a company's website goes down and visitors can't access company information or conduct transactions? That may be easier to quantify than putting a dollar figure on what a bad night's sleep might cost you the next day.